Make Sure Your Telecom Team Has at Least One Good Writer Writing well for the Web requires clarity and brevity. Fewer and fewer people write well these days, so if your site features clear and concise writing, your message will be well appreciated. But, what if you don’t write well? Then practice, practice, practice! Find [...]
Use Pictures, Videos, and Sound Files to Get Your Message Across While text is an indispensable medium for Web communication, it cannot be consumed in large quantities. Computer screens, no matter how good, tire the eyes; and scrolling down to read more text gets wearisome quickly. Pictures help to communicate without words, music adorns and [...]
Select Editing Tools Suitable for the Kind of Website You Want to Make Small not-for-profits and many small churches often don’t have adequate funds to hire Web masters. Sometimes they make the mistake of creating a fancy site with professional help, but without sufficient funds to retain an expert to maintain it (weeding out old [...]
This is the fourth post in a series of eight. To see the plan for the entire series, consult post 1 of the series. ………………………………………………………………….. Sketch the Structure for Your Website’s Information Once you have decided what your basic message will be (see Part 3 of this series), and who your target audience will be, [...]
This is the third post in a series of eight. To see the plan for the entire series, consult post 1 of the series. ………………………………………………………………………………………………. Decide What Your Congregation Wants to Do on the Web Most congregations want to have a website, but how many think strategically about what they want to accomplish there? Here [...]
This is the second post in a series of eight. To see the plan for the entire series, consult post 1 of the series. ……………………………………………………………………………………………………………. Part 2: Internet Access Broadband access is now widespread, but may not yet be available in your area. If it is, pay whatever it takes to get it installed. It [...]
This post and the next seven at CyberKen will cover website tips for congregations who lack the funds required to retain the services of a professional webmaster. By in large these are smaller congregations. The tips in these posts are clearly intended for faith communities, but small not-for-profits may find the advice useful for their [...]
