Website Tips for Smaller Congregations, Part 7

Make Sure Your Telecom Team Has at Least One Good Writer

Writing well for the Web requires clarity and brevity.  Fewer and fewer people write well these days, so if your site features clear and concise writing, your message will be well appreciated.

But, what if you don’t write well?  Then practice, practice, practice!  Find a good writer who is willing to read and critique your output.  LousyWriter.com gives lots of helpful resources.  You can also learn important pointers from The Elements of Style, by William Strunk Jr. and E.B. White, from William Zinsser’s On Writing Well,  and from David Lambuth’s The Golden Book on Writing.

If you find that writing for the Web is fun and you would like to try your hand at publishing, check out Rachel Simon’s tips on writing, and read Noah Lukeman’s The First Five Pages:  A  Writer’s Guide to Staying Out of the Rejection Pile.

Note that writing for the Web is different from writing on paper.  A good Web writer provides links in the copy to other resources on the Web. Styling the text in outline format enables search engines to pick up the most important points.  Using text and graphics artfully also helps to get your message across.

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